The Real Deal

IDEATION / FILM PRODUCTION / MUSIC DESIGN

Client: Dodo internet

To launch Dodo’s new brand platform, The Real Deal, and demonstrate our commitment to honesty, we created a campaign that didn’t just acknowledge our 4% of dissatisfied customers — we let Dodo sing about them.

Instead of sweeping negative reviews under the rug like every other brand, we put them front and centre... on national television.